Need Analytics to your site? In a word, heck yes. Okay, that’s two words, but you my number. Analytics are must for every site. You will be able to tell you exactly what your customers on your website, where they are from, what they consume, and where they are bailing out. You can then use this information to improve your site to increase ROI, length, bounce rates, conversions, or whatever your goals are.

“What Analytics solution is the best?”

It all depends on your situation. If you are a small company or an individual is having a blog, Google Analytics, a great solution, because it is free, offers robust reporting capabilities and has a large base.

If you are a bigger company, you can use Google Analytics to start just to the people, to get the measurements and the reporting cycle. It is a good way to get everybody’s feet wet and a comprehensive understanding of what data are available, how the data can be used, and most importantly, the top executives down to individual departments. Then launch a comprehensive analysis solution providers looking where you try and understand what Omniture, WebTrends, etc. are available. Knowing what you want to do and can help you see through the sales pitch and up to brass tax. Remember, the vendor is usually very expensive, so it is important to make a decision. Spend the necessary time to find the best solution for you.

“When I was using Analytics?”

Immediately. If you have a website now have no analysis software, now find something.

If you are in the planning phase, planning a solution and have the second operation of your site goes into production. Lost time is lost revenue.

“But no analysis hard?”

Of course, they can be difficult, especially if you have made them hard. Keep your goals in mind, unless the metrics and try to stick with a few key metrics that you say when you are meeting your goals. While you’re still comfortable with analytics, branch out and find the long tail nuggets that contribute to ROI, attract more customers, which could always ask for your goals. For larger companies, it is best to invest smart people to do the analysis for you. The investment will pay off in the short and long term.

As you can see analytics are a must, and it is highly advisable to get a solution up and running as quickly as possible. A delay may cost money, customers or the opportunity to build community.

Editor Tips

Some packages are not counted duration of the zero-1-page visits, if they determine average visit length, but you’d be surprised, as many do. If you’re a, you do not think people spend half their time on your site, indeed they do.

This would mean that a package is best for all things to all people, and this is not the case. Each package has different strengths and weaknesses, and ultimately a better fit than some other types of sites. For many webmasters, the cost is also a big factor that it considered.

Company A maintains a PPC campaign. You know from other tracking mechanisms they have in place (such as a parameter in the URL) that a 27% margin on the PPC campaigns get. Now they want to use their analytics solution to help them optimize the access to further and improve their campaign.